Mercedes
The Mercedes-Benz slogan reads in German, “Das Beste oder nichts” which in English means, “The best or nothing”. This is a fitting slogan as the Mercedes-Benz name is often associated with the terms luxury, prestige, and of course, the best. However this company was not always the international distributor of luxury vehicles it is today.
When you think of the first automobile the name Ford probably comes to mind however this is not correct. Most encyclopedias as well as the esteemed Guinness Book of World Records give credit for the production of the first car to Karl Benz, co founder of Mercedes Benz. His 1886 Benz Patent Motor Wagon was one of the most outstanding innovations of its time. In 1901 Gottlieb Daimler produced a vehicle that he appropriately named Mercedes. Daimler, co founder of Mercedes-Benz, also gets credit for creating the first gas powered engine suitable for use in automobiles. The combination of Daimler-Motoren-Gesellschaft and Benz & Cie. in 1925 gave birth to the Daimler- Benz motor company eventually evolving into the prestigious Mercedes-Benz motor company we know today.
BMW
The company began in the 1900s in Munich as an aircraft manufacturer. Its early leanings are still present in BMW's logo - white propeller blades against a blue sky - that was designed to reflect these origins; its blue-and-white color scheme also references Bavaria's blue-and-white checkered flag.Karl Friedrich Rapp was an engineer who had been director of an early German aircraft company. He set up business to manufacture airplane engines. His company was known as the Rapp Motoren Werke, and was located in a suburb of Munich, the capital city of Bavaria. His location decision was influenced by a customer nearby: the Gustav Otto aircraft company.
Rapp's engines were a success, but he continued to look for more work to keep his company busy. In 1916, he secured a contract to build a large number of V12 airplane engines on behalf of Austro-Daimler, which was finding that it could not build enough to meet the escalating demand. Rapp sought a backer to finance his company's expansion, and in March 1916 the Rapp Motoren Werke was renamed the Bayerische Motoren Werke. It was then that BMW was formed.
Within a year, however, Rapp ran into some problems. He expanded the company too quickly. Rapp eventually left the company and industrial tycoon Franz Josef Popp took his place. It was Popp who laid the foundation for the BMW that exists today.
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